Do You Need to Develop More Expertise?
Google Boot Camp
All About Google
February 22-23, 2012
Vail, Colorado
Topics & Schedule | Testimonials | Money Back Guarantee | Signup | Travel Info
Blizzard University is a workshop intensively focused on maximizing your rankings and results from Google.
GUARANTEED!
“I just want to thank Blizzard Internet Marketing for a great 2-day workshop in Colorado.
The information was relevant, valuable and cost-effective.
We’ll be able to cover the cost of the seminar within two weeks of implementing
only a fraction of what we learned. Great job!!”
-Kaiser Realty
Specific Topics to be Covered Include:
- How to Optimize Your Website for Search Engines
- How Google Works and the Steps to Maximize Your Search Rankings and Results
- How to Successfully Build Powerful Links To Your Website
- How to Track Your Results in Google Analytics
- How to Get Higher Rankings With Google Places
- How to Diagnose Problems With Google Webmaster Tools
- How to Setup and Manage Google+
“Bottom line, thanks as always for imparting your expert knowledge
for the benefit of those assembled.”
- Brian Lence, Vacations, Inc.
Attend the Workshop and You Will:
- Learn How to Orchestrate a Successful Google Campaign
- Discover Tools To Manage, Track and Report Activities and Results
- Get Tips to Improve Website Rankings and Increase Traffic
- Achieve an Understanding Of How Google Works
“For anyone who has a chance to see Trent Blizzard “live” in one of his seminar performances,
he comes highly recommended!
His presentations are so simple, so fast and so interesting you will shake your head with a smile.
I have been a customer with Blizzard Internet since 2006 and for many years to come.”
- Peter Van de Broeck, Discount Vacation Rentals Online
Workshop Schedule
- Mornings: 8:30-9:00 Registration, Setup and Coffee is available
- Afternoons: Lunch Served each day
- Evenings: 5:30-6:30 Reception
Day 1 Topics
How Google Works
An overview focused on 2 main areas:
- Organic Search: How Google’s Algorithm works and factors for search success
- Universal/Vertical Search: Google’s many algorithms: local, AdWords, video, image, news
On-Page SEO
- Best Practices on using keywords on your pages: titles, descriptions, H1, body, etc
On-Site SEO
-Content, Freshness, Indexability
Indexability Optimization
- Learn how to make sure your website is fully crawled by Google Bot
- Optimize your internal linking for both Google and the user
- Tools and tips for monitoring and reporting on indexed pages
Brand and SEO
-How Google’s Algorithm sees your brand name
Links and Linking
- Learn how links work… and don’t work in Google’s Algorithm
- How to find and manage links
- Backlinks, PageRank, text links, authority links, directory listings, trusted links, etc.
Google+
-How to setup Google+ Business Page for maximum effect
-How to use Circles and maximize followers
Day 2 Topics
Google Analytics
- Overview of important functionality and features
- Setup tips for e-commerce, funnels, goals, profiles, campaigns and events
- More Advanced Topics: multi-channel reporting, website page speed, Adwords and filters
- Learn the top 10 reports to monitor regularly
Google Webmaster Tools -
-How to use Webmaster Tools for high-level insights to your SEO
Google Places
- Overview of how local search and Google Places work
- Tips on claiming your business
- Learn 10 important steps to maximize your rankings and results
Google AdWords
- Executive level best practices for Google AdWords/
Google’s Many Algorithms
- Tactics for strategic content re-purposing to target multiple algorithms with less effort
- Tips and Tools to work more productively across an entire SEO implementation
Testimonials
“The conference was very helpful and we really appreciate all the effort Trent and Staff made to make us feel welcome. Please let Trent know how much we appreciated his education on Google and Social Media. Now we just have to use it.”
- Linda Moloney, Beach Properties of Hilton Head“Trent’s presentation at the HFTP conference in Las Vegas helped me discover whole new ways to manage internet site and making it convert.”
- Daniel Verner, Le Centre Sheraton
“Thank you all so much for sharing your knowledge with us. It is challenging to try to stay ahead in the ever changing Internet arena and you help us quite a bit.”
- Jeannie Maynard, Village Realty OBX“Blizzard Internet Marketing is a regular fixture at vacation rental industry conferences. Trent Blizzard’s presentations are among the most highly anticipated and heavily attended events at each conference. Their combination of expertise in internet marketing and vacation rentals make them the premiere provider of SEM (Search Engine Marketing) services.”
- Park Brady, ResortQuest“Trent is far and away the leading online marketing mind in the vacation rental industry. His knowledge and insight have been invaluable to the segment and he continues to openly share this wisdom with others. An engaging speaker who leaves you with concepts and ideas that can immediately be put to use to improve and increase your business.”
- Steve Trover, All Star Vacation Homes
Signup
Please Remember to..
- To bring your laptop – this is a hands on workshop.
- Come armed with logins for Google Analytics, Places and Webmaster Tools.
- See our Travel Information to help you make your reservations.
Money Back Guarantee
Blizzard University comes with a full money-back guarantee. Attend the workshop and we will refund your money if you are not 100% satisfied.
Cancellation Policy:
We understand that unforeseen circumstances may arise. Please send a written request for cancellation 30 days prior to workshop to TBlizzard@BlizzardInternet.com for a full refund; after that there is a $25 fee for cancellation.
Transfer Policy:
If you are unable to attend you may send a colleague in your place. Please send written transfer of registration to TBlizzard@BlizzardInternet.com
