Workshops

Workshop Topics | Price | Sign-Up | Daily Schedule | Testimonials | Money Back Guarantee| Workshop Locations| Airports and Lodging

Do You Need to Develop More In-House Expertise?

Our 2-Day Google Boot Camp is Coming to Your Area!

Blizzard University is a 2-day workshop intensively focused on maximizing your rankings and results from Google.  GUARANTEED!

October 13-14, 2010: Glenwood Springs, Colorado
December 6-7, 2010: Myrtle Beach, South Carolina
January 25-26, 2011: San Diego, California

“I just want to thank Blizzard Internet Marketing for a great 2-day workshop in Colorado. The information was relevant, valuable and cost-effective. We’ll be able to cover the cost of the seminar within two weeks of implementing only a fraction of what we learned. Great job!!”  Kaiser Realty

Attend the Workshop and You Will:

  • Learn How to Orchestrate a Successful Google Campaign
  • Discover Tools To Manage, Track and Report Activities and  Results
  • Get Tips to Improve Website Rankings and Increase Traffic
  • Achieve an Understanding Of How Google Works

Specific Topics to be Covered Include:

  • How to Search Engine Optimize Your Website
  • How Google Works and the Steps to Maximize Your Search Rankings and Results
  • How to Successfully Build Meaningful Links To Your Website
  • How to Get More Out Of Google Analytics
  • How to Get Higher Rankings Through Google Places
  • How to Diagnose Problems With Google Webmaster Tools
  • How to Track Results

Please Remember:

  • To bring your laptop – this is a hands on workshop.
  • Come armed with logins for Google Analytics, Places and Webmaster Tools.

Price of 2-Day Workshop:

  • $599
  • Free for Blizzard Clients, the second attendee is $100
  • There is a money back guarantee – you WILL leave with a list of meaningful, marketing action items.

“For anyone who has a chance to see Trent Blizzard “live” in one of his seminar performances, he comes highly recommended! His presentations are so simple, so fast and so interesting you will shake your head with a smile. I have been a customer with Blizzard Internet since 2006 and for many years to come.”  Peter Van de Broeck, Discount Vacation Rentals Online

Sign-Up for a 2-Day Blizzard University:

“Bottom line, thanks as always for imparting your expert knowledge for the benefit of those assembled.”  Brian Lence, Vacations, Inc

Workshop Schedule:

Day 1:
8:00-9:00 – Registration and Coffee

- Setup your spot; get hooked up to wi-fi and electricity

9:00-9:30 – Introductions

9:30-10:30 – How Google Works
An overview focused on 2 main areas:
- Organic Search:  How Google’s Algorithm works and factors for search success
- Universal/Vertical Search:  Google’s many algorithms:  local, AdWords,  video, image, news

10:30-10:45 – Break

10:45-11:30 – On-Page SEO
- Best Practices on using keywords on your pages: titles, descriptions, H1, body, etc

11:30-12:15 – Keyword Research and Tracking
- Keyword research tools
- Learn about tools and techniques to track your rankings.
- Google Analytics

12:15 – 1:15 – Lunch
- Light lunch provided

1:15-2:45 – Google Places
- Overview of how local search and Google Places work
- Tips on claiming your business
- Learn 10 important steps to Maximize your rankings and results

2:45-3:00 – Snack Break

3:00-3:45 – Google Analytics
- Overview of important functionality and features
- Setup tips for e-commerce, funnels, goals, profiles, campaigns and events
- Learn the top 10 reports to monitor regularly

3:45-4:00 – Break

4:00-5:00 TBD by Attendees

5:00 – 5:30 – Conclusion
- Summary of action items for attendees to focus on
- General Q&A

5:30-6:30 Reception

Day 2

8:00-9:00 – Registration and Coffee
- Setup your spot, get hooked up to wifi and electricity

9:00-9:30 – Introductions

9:30-10:30 – Google Webmaster Tools
- Google Sidewiki

10:30-10:45 – Break

10:45-11:30 Google’s Many Algorithms
- Tips on getting more out of  Video, Image, News and more
- Executive Level Best Practices for Google Adwords
- Understand what the … what to call that area on the left “refine”

11:30-12:30  Indexability Optimization
- Learn how to make sure your website is fully crawled by Google Bot
- Optimize your internal linking for both Google and the user
- Tools and tips for monitoring and reporting on indexed pages

12:30-1:30 – Lunch
- Light lunch

1:30-2:45 – All About Linking
- Learn how links work… and don’t work
- Backlinks, PageRank, text links, authority links, directory listings, trusted links, etc.

2:45-3:00 – Snack Break

3:00-4:00 – Tools to Find Links
- Tools to track your link-building

4:00- 4:15  – Break

4:15-5 -  Become your Own Self Learner
- Tips on resources to learn more
- Advice

Read What Other Workshop Attendees Are Saying:

“Bottom line, thanks as always for imparting your expert knowledge for the benefit of those assembled.”  Brian Lence, Vacations, Inc

“I just want to thank Blizzard Internet Marketing for a great 2-day workshop in Colorado. The information was relevant, valuable and cost-effective. We’ll be able to cover the cost of the seminar within two weeks of implementing only a fraction of what we learned. Great job!!”  Kaiser Realty

“The conference was very helpful and we really appreciate all the effort Trent and Staff made to make us feel welcome.  Please let Trent know how much we appreciated his education on Google and Social Media.  Now we just have to use it.”  Linda Moloney, Beach Properties of Hilton Head

“Trent presentation at the HFTP conference in Las Vegas helped me discover whole new ways to manage internet site and making it convert.” Daniel Verner, Le Centre Sheraton

“Thank you all so much for sharing your knowledge with us. It is challenging to try to stay ahead in the ever changing Internet arena and you help us quite a bit. ” Jeannie Maynard, Village Realty OBX

“Blizzard Internet Marketing is a regular fixture at vacation rental industry conferences. Trent Blizzard’s presentations are among the most highly anticipated and heavily attended events at each conference. Their combination of expertise in internet marketing and vacation rentals make them the premiere provider of SEM (Search Engine Marketing) services.”  Park Brady, ResortQuest

“Trent is far and away the leading online marketing mind in the vacation rental industry. His knowledge and insight have been invaluable to the segment and he continues to openly share this wisdom with others. An engaging speaker who leaves you with concepts and ideas that can immediately be put to use to improve and increase your business.” Steve Trover, All Star Vacation Homes

Money Back Guarantee

Blizzard University comes with a full money-back guarantee.  Attend the workshop and we will refund your money if you are not 100% satisfied.

Cancellation Policy:
We understand that unforeseen circumstances may arise. Please send a written request for cancellation 30 days prior to workshop to TBlizzard@BlizzardInternet.com for a full refund; after that there is a $25 fee for cancellation.
Transfer Policy:
If you are unable to attend you may send a colleague in your place. Please send written transfer of registration to TBlizzard@BlizzardInternet.com

Workshop Locations

October 13-14, 2010, Glenwood Springs, Colorado
The Hotel Denver
402 Seventh Street | Glenwood Springs, CO 81601
970-945-6565 | 800-826-8820

December 6-7, 2010, Myrtle Beach, South Carolina
Location TBD

January 25-26, 2011, San Diego, California
Location TBD

Airports and Lodging

Lodging for Glenwood Springs Workshop:
The Hotel Denver
402 Seventh Street | Glenwood Springs, CO 81601
970-945-6565 | 800-826-8820

Nearby Airports for Glenwood Springs Workshop:
Eagle/Vail County Airport (our favorite airport) – 27 miles from Glenwood Springs
Aspen/Pitkin County Airport – 37 miles from Glenwood Springs
Grand Junction Airport – 86 miles from Glenwood Springs
Denver International Airport – 180 miles from Glenwood Springs

“For anyone who has a chance to see Trent Blizzard “live” in one of his seminar performances, he comes highly recommended! His presentations are so simple, so fast and so interesting you will shake your head with a smile. I have been a customer with Blizzard Internet since 2006 and for many years to come.”  Peter Van de Broeck, Discount Vacation Rentals Online