Tues/Wed February 18-19, 2014
8 am to 5 pm
Hotel Teatro, Denver Colorado
Register BEFORE January 15 and save $100 – use promo code EarlyBirdDenver.
To book a discounted room at the Hotel Teatro call 1-888-727-1200 you must state you are with the Blizzard Internet Marketing to get the discounted rate.
Our Newest format for Blizzard University. Get back to basics or go advanced! Announcing our Blizzard University Certification Program!
We invite you to join Eric Fullerton, Susan Blizzard, and the Blizzard Internet Marketing Experts for a hands-on and informative 2-day workshop at the Hotel Teatro in downtown Denver, Colorado. Designed specifically for marketing professionals within the lodging, resort & hospitality industry, learn the latest tactics, practical applications and new developments, and important strategies the experts use to achieve winning results, and acquire the necessary information and recommendations to increase ROI and revenue.
Introducing a new format for our popular two day intensive internet marketing bootcamp will provide insights, tools, and an interactive opportunity to learn tactical ways to improve your online marketing efforts. To enhance the experience, we will be offering a Dual Track certification program. Based on feedback from our past attendees we are trying a new format that allows for individuals to take a deep dive into specific areas of interest, learn the basics, or stay focused on the newest tactics and trends in our advanced track. Our expert marketers address new trends with Google, Social Media Channels, and factors on your own website that enhance your company’s performance online. Sessions will include:
Day 1 Split Sessions – Beginner & Advanced
7:30 – 8 Registration
|TIME||Day 1 Room 1|
|8-10 AM||SEO – Beginner|
|10-12PM||PPC – Beginner|
|1-3PM||Social Media – Setting up & managing the most effective channels|
|3-5 PM||Expert Round tables|
|TIME||Day 1 Room 2|
|8-10 AM||Design Usability for Conversion Optimization|
|10-12PM||Semantic SEO/Content Marketing – Advanced|
|1-3PM||PPC – Advanced|
|3-5 PM||Expert Round Tables|
SEO: Back to basics – SEO is NOT dead! This session will outline the key factors for ranking with search engine optimization. We will cover the basics of on-page and off-page optimization including content, meta tags, links, social media integration and the importance of relevance for your pages and posts. A hands-on learning or review for those just getting into SEO and new trends. Also, we will cover basics in Google analytics to show you what key metrics you need to look at for understanding your success.
Pay Per Click – Campaign set-up and Testing – Are you getting the most out of your current adwords campaigns? Do you know how to configure the basic settings in Google adwords to ensure the best return on ad spend? In this course, we will help you set up a new campaign, configure some tests and get an understanding of how using Google analytics, Adwords, and Webmaster tools can help you find the best potential keywords for beating your competition while avoiding common pitfalls that lead to overspending and not performing.
Social Media – Setting up, Managing and Integrating the Most Effective Social Media Channels – Does Google+, Google Local, Facebook, Pinterest, Twitter and others have you in a tizzy? We will demystify how easy it is to set-up, clean-up, and properly manage these c hannels with ease and ensure you are engaging with the right audiences. We will explore tools that can be used for integrated campaign management, review what channels should be used for what purposes, and help you find ways to use social media to make money on your website.
Design Usability for Conversion Optimization – Advanced This advanced session is geared towards those that want to get valuable insights on how to identify problems with the usability of your website, set-up free A/B tests using Google analytics, test design assumptions , and look at best practices for landing page optimization to convert more leads into sales. As well, we will cover some of the nuances associated with responsive design and look at best practices for display of your web assets on mobile devices. Participants should have at least an intermediate level understanding of Google Analytics, Design Best Practices, and experience with Content Management Systems/eCommerce.
Semantic SEO/Content Marketing – Advanced – In this advanced session, participants will Learn about some of the newest trends in search engine marketing and Semantic optimization. We will explore some of the impacts of recent algorithm updates that Google has implemented and get hands-on with some new strategies to ensure best practice implementations create “future-proof” web pages and get you the best potential rankings in Google and other Search Engines. There will be some discussion of strategies for Long Tail marketing, getting more real estate on the search engine results, and taking a fully integrated content marketing approach. Participants should have an intermediate level understanding of SEO and its factors.
PPC – Advanced Strategies to Further Enhance Your Campaigns and Target the Right Customer – Now that you have a campaign set-up take a deep dive into the advanced features of Google Adwords and look at opportunities to apply some of the learning to other PPC channels. We will look at retargeting campaigns, negative keywords, time of day, Geo-targeting, and discuss pros and cons of automated tools available for managing larger campaigns. We will also discuss the importance of conversion tracking and how to apply what is learned to further refine and improve your return on ad spend.
DAY 2: Main room & Breakout sessions
|TIME||Day 2: Main room|
|8-10 AM||Keynote: The importance of integrating online with offline marketing – 5 Key strategies|
|10-12PM||Expert Panel – Cases Studies|
|1-3PM||Multimedia on the Web|
|3-5 PM||Round Tables/Cert exam|
Keynote: The importance of integrating online with offline marketing – 5 Key strategies – After a short review of the previous day’s discussions, we will explore the importance of integrating your web marketing with your offline print marketing tactics. This session will touch on the importance of: Press Releases, strategies for getting more reviews from your customers, the power of the hand written note, creating brand synergy with all your marketing and sales assets, and more.
Expert Panel : Cases Studies – Bring your burning questions, request a website review, or show us what you are experimenting with and our experts will help you take it even further. A great learning experience for all – interactive audience participation.
Multimedia on the Web – The often overlooked asset for your website how to best leverage and optimize Youtube, Flickr, and Pinterest’s new mapping features – just to name a few. Optimization only begins with our websites…when we distribute to and optimize external channels, we win! Also, we will discuss how to better leverage user generated content with contests and creative (and free!) campaigns.
“Bottom line, thanks as always for imparting your expert knowledge for the benefit of those assembled.” – Brian Lence, Vacations, Inc.
“I just want to thank Blizzard Internet Marketing for a great 2-day workshop in Colorado. The information was relevant, valuable and cost-effective. We’ll be able to cover the cost of the seminar within two weeks of implementing only a fraction of what we learned. Great job!!” -Kaiser Realty
“Thank you all so much for sharing your knowledge with us. It is challenging to try to stay ahead in the ever changing Internet arena and you help us quite a bit.” – Jeannie Maynard, Village Realty OBX