Blizzard University
Online Marketing Immersion
Tues. & Wed. July 16 & 17, 2013
This two-day workshop is intensively focused on maximizing your rankings and results from Google.
Attend the workshop and you will:
- Learn how to orchestrate a successful Google campaign
- Discover tools to manage, track and report activities and results
- Get tips to improve website rankings and increase traffic
- Achieve an understanding of how Google works
Specific topics that will be covered include:
- Google Introduction: The Big Picture
- What Gets Measured is What Gets Done
- SEO Best-Practices: Site Hierarchy | On-Page Optimization | Internal Linking
- Site Hierarchy | On-Page Optimization | Internal Linking
- Keyword Research Tips & Tools
- User Search Signals: Dwell Time & CTR
- Google AdWords
- Tidbits: 404 Pages | Canonical Redirects | Nested XML Sitemaps
- Structured Data | Microformats | Schema | Rich Snippets | Facebook & Google+
- Site Speed
- How Brand Affects Google Results
- Reviews for 2013 & Beyond
- Google Analytics I
- Social Media
- Local Search: Google+ | Google+ for Business | Google Places
- Google Analytics II
Please remember to:
- Bring your laptop and logins – this is a hands-on workshop!
- Come armed with logins for Google Analytics, Places and Webmaster Tools.
Testimonials
“Bottom line, thanks as always for imparting your expert knowledge for the benefit of those assembled.” – Brian Lence, Vacations, Inc.
“I just want to thank Blizzard Internet Marketing for a great 2-day workshop in Colorado. The information was relevant, valuable and cost-effective. We’ll be able to cover the cost of the seminar within two weeks of implementing only a fraction of what we learned. Great job!!” -Kaiser Realty
“For anyone who has a chance to see Trent Blizzard “live” in one of his seminar performances, he comes highly recommended! His presentations are so simple, so fast and so interesting you will shake your head with a smile. I have been a customer with Blizzard Internet since 2006 and for many years to come.” – Peter Van de Broeck, Discount Vacation Rentals Online
“The conference was very helpful and we really appreciate all the effort Trent and Staff made to make us feel welcome. Please let Trent know how much we appreciated his education on Google and Social Media. Now we just have to use it.” – Linda Moloney, Beach Properties of Hilton Head
“Thank you all so much for sharing your knowledge with us. It is challenging to try to stay ahead in the ever changing Internet arena and you help us quite a bit.” – Jeannie Maynard, Village Realty OBX
“Blizzard Internet Marketing is a regular fixture at vacation rental industry conferences. Trent Blizzard’s presentations are among the most highly anticipated and heavily attended events at each conference. Their combination of expertise in internet marketing and vacation rentals make them the premiere provider of SEM (Search Engine Marketing) services.” - Park Brady, ResortQuest
“Trent is far and away the leading online marketing mind in the vacation rental industry. His knowledge and insight have been invaluable to the segment and he continues to openly share this wisdom with others. An engaging speaker who leaves you with concepts and ideas that can immediately be put to use to improve and increase your business.” - Steve Trover, All Star Vacation Homes
