Reviews matter.
Infographic
April 26, 2012 By Leave a Comment
Best Practices of Mobile Website Usability in the Hospitality Industry
April 11, 2012 By Leave a Comment
The key to ensuring a positive user experience for your guests on your hotel, resort or vacation rental mobile site is to simplify and streamline. Smart phone users are often on the go and are looking to quickly and easily complete their goal. Ask yourself, “What goals would my guests like to complete on my mobile site?” Is it to book a stay on the mobile site? Is it to call in to book a stay? Or is it simply to improve their stay by having easy access to relevant information?
More often than not the mobile user on a hospitality site is looking for your contact information. This could be a phone number to call for booking or other information, or this could be a physical address to use to navigate to your site. The number one rule for hospitality mobile sites:
- Have your address and phone number boldly displayed on every page of your mobile site and make sure it they are clickable!
Next, since this is not every mobile user’s goal, there are a few more important usability rules to follow. Whatever your guests are looking to accomplish, the first step is to make all goals easier to achieve by cutting down as much excess media and content as possible. Make sure you provide enough content to support your goals but don’t overload the site. Keep in mind while designing your mobile site: [Read more...]
Fixing High Bounce Rate Pages
February 21, 2012 By
Our Director of Search Strategies, Carrie Hill has been recognized by Blogworld for her article called “Two Simple Rules for Fixing High Bounce Rate Pages”. If you are experiencing a high bounce rate, click here for some good advice to help you turn that around. 
Blizzard Welcomes New Team Members
February 1, 2012 By
Blizzard recently hired three new employees to join our busy design and marketing firm. Tammy is our new Administrative/Technical Assistant. With a degree from the University of Mass, she brings with her a very diversified skill set for handling our day-to-day operations. She will also provide hosting and IT support. Kimberly graduated from the University of Denver and is a Project Manager. She has an extremely diverse work experience and background including advertising, graphic design, and marketing. She excels in customer service and is exited to help our clients reach their online marketing goals. After graduating from University of Nebraska-Lincoln, Dan moved to Colorado and is now our new Business Development Manager. He will be concentrating on creating relationships with our current customer base and working to increase our internal sales. We are happy to welcome our new employees and look forward to a mutually successful future.
Anatomy of a Killer Facebook Ad Campaign (Infographic)
December 5, 2011 By
We are trucking along getting our clients set up with Facebook Advertising. There are some really awesome targeting features that border on “creepy” when you think about it.
We can target a 34 year old mother of 2 with a full time job and a college degree that “likes” vacation rentals, beach vacations and Kill Devil Hills, NC and has a household income of $175k+ and lives in a town within a 2-hour drive of my client’s lodging property.
Like I said, CREEPY!
This infographic is floating around and has a great roadmap for getting started on a successful campaign. Keep in mind, we find that your Facebook Ads need more frequent maintenance than even your AdWords ads to be effective, so don’t expect to set these ads and forget about them….If you need help getting started, give us a call!
The Chemistry of SEO : Periodic Table of SEO
November 18, 2011 By
The very building blocks of the Universe are represented by the Periodic Table: atoms that combine to form molecules which in turn combine to create real things we can see.
In the realm of Search Engine Optimization, the real thing we can see is a website ranking for a keyword or even an actual visitor to a website. However, the small building blocks that cause those results are invisible to the untrained. Check out the Periodic Table of SEO Ranking Factors for an visualization of how the Universe of SEO is organized:
See How Easily You Can Learn About Google Analytics and The Power of Your Brand in Search
November 17, 2011 By
Blizzard has a few Webinars coming up. Hope to see you there:
Google Analytics Multi-Channel Conversion Tool
Monday, November 28th, 2011 10AM MST
Learn about the most exciting new Google Analytics feature to come along in years! This may be the single most exciting online marketing development during 2011.
Learn how to setup and interpret this valuable new data which is guaranteed to shed new light on where your online bookings really come from and will most likely change your budgeting process in 2012. This is a 30 minute webinar.
The Power of Your Brand in Google’s Search Algorithm
Thursday, December 8th, 2011 1PM MST
Learn how your Brand is becoming an increasingly important component in Google’s organic search algorithm. Google monitors your brand signals and will rank you higher and drive more search engine traffic to your website if your brand appears stronger than your competitors.
Learn about the brand signals Google tracks in its algorithm and what you can do to increase the strength and frequency of those signals.
Google Plus for Hotels and Vacation Rentals: Strategies, Tactics and Tips
Wednesday December 14th, 2011 10AM MST
Get a head start in the new Google+ social networking platform. Learn how to get your account going and how to get the most out of it. Includes tips for newbies but focuses on strategies and tactics that will work in the world of guest marketing.
