The secret to directing traffic to your web site is publicity. While the concept is simple enough, executing a plan of action isn’t always straightforward. Top placement in search engines and strong site traffic are very competitive, so businesses are continually seeking an edge. Look no further than online press releases.

While pay-per-clicks, directory submissions, link building, and strategic search engine optimization (SEO) remain vital pieces of your online marketing strategy, a new form of marketing gaining importance and results throughout the Internet community is online press releases.

A well-optimized press release is an extremely effective marketing tool. Press releases that are optimized with keyword-rich content are invaluable to your business, especially when they contain newsworthy information. Whether for a lodging or non-lodging business, Internet press releases have shown to have much importance when it comes to strong search engine presence, web site traffic, and brand-awareness.

Submitting keyword optimized press releases can dramatically increase the availability of press releases to journalists and consumers who are searching on the web for information. News search engines such as those from Google, Yahoo and MSN Search are rapidly becoming the first stop for news and information research. On occasion, these search engines will publish your press release on the top spot.

Some of the many benefits of incorporating online press releases into your overall Internet marketing strategy include:

• Fast publication, often the day after submission
• Top rankings in Google News, Yahoo News, MSN News, and other major search engines for targeted search terms
• New rankings in Google and Yahoo web search results, sometimes with first page results
• Coverage on hundreds of relevant web sites with distribution through Rich Site Summary (RSS) services
• Relevant information provided to relevant traffic
• E-mail delivery to subscribers based on their target interests
• Links from web sites that pick up your news release
• Wide distribution to consumers, journalists and researchers
• Tracking capabilities (especially with Blizzard’s ROI Edition statistical tracker)
• Brand awareness increase for existing and new customers
• Help in building link popularity for your web pages
• Archived press releases deliver long-term link value
• Visibility when published on your web site

When you use Blizzard to distribute (and sometimes write) your press releases, your news is published online instantly, archived and distributed to news channels that not only publish your news online again, but also syndicate your release to other news sites and their subscribers. Additionally, they feature your business at the top of major search engines, based on your target industry, for thousands of online users who are interested in your product or service.

Many clients are already taking advantage of Blizzard’s online Press Release service and reaping the rewards, shouldn’t you? To get started today on your online press release campaign, or to request more information, please contact the Sales Department at 888-840-8548, or info@blizzardinternet.com.

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