Webinars

Upcoming Workshops:

Blizzard University: Advanced Search Marketing January 21-22, 2013  Glenwood Springs, Colorado
 

Webinars On Demand:

The Power of Your Brand in Google’s Search Engine Algorithm Learn how your Brand is becoming an increasingly important component in Google’s organic search algorithm.  Google monitors your brand signals and will rank you higher and drive more search engine traffic to your website if your brand appears stronger than your competitors. Learn about the brand signals Google tracks in its algorithm and what you can do to increase the strength and frequency of those signals. Google Analytics Multi-Channel Conversion Tool (You must Follow us on Google+ to see the webinar videos) Learn about the most exciting new Google Analytics feature to come along in years!  This may be the single most exciting online marketing development during 2011. Learn how to setup and interpret this valuable new data which is guaranteed to shed new light on where your online bookings really come from and will most likely change your budgeting process in 2012. This is a 17  minute webinar. Advanced SEO for Vacation Rental Marketers October 2011

Trent Blizzard presented on “Advanced Search Engine Optimization” at the National Vacation Rental Manager Association conference.

How to Use Google Webmaster Tools for Better Google Results

Google Webmaster Tools provide important insights into how Google perceives your website. Learn how to interpret the data to get better results.  Especially focused on CXO’s who want to make sure their marketing team is taking care of business.

Google Analytics 101 for Hotels, Resorts, Inns and Rental Managers

Learn the basics of Google Analytics setup, how to monitor, interpret and track your online ROI. Sponsored by Red Sky Travel Insurance.

Google Analytics Advanced for Hotels, Resorts, Inns and Rental Managers

You will learn how to use goals, funnel tools and advanced reports for tracking actions that improve ROI. Sponsored by FlipKey.

Top Online Tools Every Hotel Marketer Should Know About

There are thousands of tools available to online marketing newbies and experts. Learn about some of the top tools to track your competitors in search engines, generate competitive market research and provide insights into your own website and its market presence.

Social Media Best Practices for Hotel Marketing: Be Involved Without Breaking the Bank

Learn more about the power of social media and how to utilize it responsibly and effectively in your marketing strategies. Learn:

  • What happens if you ignore social media?
  • Which social networking site is right for you?
  • Tips on using Facebook and Twitter to enhance your brand
  • How to find lifelong guests and company advocates
  • Realistic results to expect from Facebook and Twitter
  • Top mistakes companies make and how to avoid them

10 Reasons to Use WordPress to Manage Your Website

WordPress is the most popular Content Management (CMS) system on the market.  Originally created as blogging software, the web design world is embracing WordPress as a platform for entire websites. Learn the top reasons why you should consider basing your next website on WordPress, and why Blizzard Internet Marketing is a big WordPress fan.

Online Marketing in 2012:  Future Trends for the Hospitality Industry

Learn about future trends that will change online marketing in the next five years.  Focused on the hotel, resort and vacation rental market. Topics include: email marketing, link building, the future of SEO,  reputation management, web 2.0 and segmentation.