According to the WSJblog Digits, TripAdvisor Says Google Won’t Stop Using Its Content
TripAdvisor LLC says Google Inc. has refused its requests to stop using content from TripAdvisor.com, the travel information and reviews site, on Google services that could compete with TripAdvisor.
In an interview this week, Chief Executive Stephen Kaufer said talks between his company and Google broke down after the Internet search giant said it would continue to include TripAdvisor’s user-generated reviews of businesses such as hotels in its Google’s Place pages and Hotpot business-reviews service. Mr. Kaufer said those services compete for Web traffic with his company’s site.
Here is a timeline of the struggle between TripAdvisor and Google:
- October 27th: Google updates its Places Algorithm
- October 29th: TripAdvisor Benefits from New Google Places Algorithm
- December 8th: TripAdvisor Blocks Google Places from using TripAdvisor Reviews.
- December 14th: TripAdvisor Upset their Google traffic down 10% due to new Google Places Algorithm
- January 21st: Google refuses TripAdvisor and continues to use TripAdvisor’s user-generated reviews.
It will be interesting to see how this plays out, for clearly this skirmish is not over yet. For many hotels, resorts, and other lodging businesses, TripAdvisor reviews are a powerful element of their marketing success… and they often experience frustration with something they can’t control and often feel is unfair. Of course, some hotels enjoy great reviews and rankings in TripAdvisor and should be keeping their eye on this development.