We’ve updated our SEO For WordPress Blogs whitepaper – You can find a new copy at SEO for WordPress Blogs – a Non-Techie’s Guide
Blizzard Internet Marketing has released a new white paper by SEO’s Carrie Hill and Mary Bowling. The free internet marketing mini-manual is entitled SEO for WordPress Blogs and is available for download on our website.
If you are a regular reader of our newsletter, you already know we are huge fans of the WordPress blogging platform. It’s easy to learn and use and offers a multitude of Search Engine Optimization benefits.
The 14 page, illustrated marketing white paper covers the following topics:
- Why a WordPress Blog?
- Setting Up WordPress for SEO Success
- Start Blogging
- Promote your Blog
- WordPress SEO Plug-Ins
Blogging is here to stay and WordPress is the way to do it. In the world of internet marketing, if you’re not blogging, you’re apt to be left behind. And if you are blogging, make certain you’re taking advantage of all the SEO benefits it can give you.
Get started today by downloading SEO for WordPress Blogs by Mary Bowling and Carrie Hill.
Here are some great suggestions from our readers for more WordPress Tips and Tricks. Thanks everyone for your suggestions and support!
From Ed at BestRankingSites.com
I read the SEO for WordPress Blogs and it’s a good beginners guide. I wrote a more advanced wordpress seo guide if your readers are interested.
One simple thing I thought could be added is that h2 tags added to the sidebar could be changed to make the blog more SEO friendly (since the sidebar titles have little relevancy).
Open up your stylesheet by going to your admin dashboard–>presentation–>stylesheet. Add ,menu wherever you see h2.
* If you’re using widgets
Open up wp-includes/widgets.php and search for:
‘before_title’ => ‘<h2 class=”widgettitle”>’, ‘after_title’ => ‘</h2>’,
Change this to
‘before_title’ => ‘<menu>’,
‘after_title’ => ‘</menu>’,
You may need to add a <br /> or two after </h2> if the spacing is off.
* Without widgets
Using the old school sidebar actually makes this easier. Just search for h2 in sidebar.php and replace it with menu
Jonathan at GInside.com sent us these tips:
I have a few SEO tips that your readers might like,
Hope some of those tips help your readers out.
From Emon Hassan @ Emonome.com
Very good Whitepaper. I particularly didn’t know the usefulness of ‘Optional Excerpts’ option. If I may recommend two plugins very useful for permalink structure and two personal preferences.
1. On page 4 you’d recommended renaming the permalink structure to category and post title before one begins blogging as it is tricky to switch after you’ve blogged for a while and some of your posts have already been indexed on Google. After I’d switched to the category/post title structure a few weeks ago, I’d noticed my posts on Google, with the numeric structure, wouldn’t redirect. I thought I was stuck with that structure for good. That’s when I cold emailed Stephan Spencer, of Netconcepts, asking for suggestion. One of the plugins he recommended solved was exactly what I needed. After activation, this plugin redirects all existing permalink structure to your new preferred one without having to do anything. Awesome!
2. I highly recommend the FeedSmith plugin to re-direct all existing/original feeds from your blog to the FeedBurner feed. A lot of folks will subscribe to a blog by clicking the orange icon on the browser which is not the FeedBurner feed. FeedSmith will automatically re-direct original feed to FeedBurner even if you click the source Feed.
3. This is a personal preference. Chances are, a lot of your readers won’t visit your blog but will read all your posts via their preferred Feed reader. They’re likely to browse through all the feeds they’ve subscribed to and don’t have the time to visit each site. In that case, you may want to consider making the full feed available on your FeedBurner settings. If people like your post, they will click the link to your page to leave comment or find the trackback link to post on theirs. I have readers who can’t get to my new posts every day but they check them out when they get a chance because they’re all waiting for them in their Readers. Sure you can argue that that would make you write compelling titles so people will click on to your site and read the posts but chances are, if you’re new at this, it won’t work for you and even if it did, readers just might not have that extra click in them to divert their attention to your site.
4. Most bloggers often make the mistake – I had as well – of requiring registration to leave comment on their blogs. It is, frankly, annoying for most readers. After a few people let me know of the annoyance, I realized I had unknowingly chose the option thinking it was a better way to block spam. Well, Akismet does an excellent job of blocking spam. Random visitors are likely to drop by your blog and want to leave comments and if you ask them to register and require them be logged in, they won’t and you lose a comment and, maybe, a subscriber. On the Options>General page, I have the ‘Membership’ options unchecked. I then went to Options>Discussion and required commenters fill out name and email; I hold all comments for moderation and put ’1′ in the ‘Comment Moderation’ option. Again, a personal preference.