Make Your Website Speak For You
As we talked about in part 2 of this series, Google’s trust in the information they have about your business can effect your rankings in Google Maps. Part of this trust comes from the information they gather about you enterprise when they crawl your website.
Your site should tell the Search Engines very clearly who you are, where you are and what you do. This, of course, is also very useful for your human visitors who are the customers you are trying to attract to your brick and mortar business.
Make certain the name of your business, it’s physical address (including the zip code) and a tagline that concisely explains what you offer appear in text form on your home page and on all other important pages.
Above, you can see that this web site clearly tells humans and robots that it is a Birmingham, Alabama Hotel. Then, in the footer of all their pages, they give their street address and phone number, with area code, which is another clue to give the Search Engines about where you are.