An excellent way to fill rooms in a bed & breakfast, inn, or smaller hotel is by marketing to the business traveler. Generally, these are mid-week bookings that can improve your travel property’s bottom-line. With just a few accommodations that will generally benefit all guests, not just the business traveler, you can capitalize on this growing demographic.
BedandBreakfast.com has an excellent article in the Business Traveler Do’s and Don’ts section of their March 2006 newsletter about how a few small things can make online marketing to the business traveler easy and successful. For additional information, you can also check out Matt Creer’s February article from this newsletter blog by clicking here.