There are several niche keyword research tools of interest to the tourism marketing strategist. These keyword research tools focus on finding demographics like age, gender, location of searches.
At our recent Blizzard University: All About Google, there were several tourism attendees from Denver and Aspen. One of the topics was focusing your design on your demographic. A good tool to see what your demographics might be is the the MSN Adcenter Labs Keyword Forecast Tool. It shows age and gender demographic trends.
Enter your keywords:
See how they distribute by Age:
See how they distribute by Gender:
Another question revolved around determining international and Geographic based search terms. Two tools to consider are:
Google Insights To Search lets you strain your data with several parameters:
- The Location of the Searcher
- The Keyword Phrase used
- The Timeframe
- By Category
Brian Lence from Vacationsinc.com, a Winter Park rental company, suggested the Google Global Firefox Extension which lets you simulate searches in contry specific versions of Google. This tool is worth exploring if you are targeting international visitors.
Other Keyword Research Posts: