Many searchers have seen and used Google’s newest search features – Search Options and The Wonder Wheel. The Wonder Wheel is hidden in the “Search Options” link that now shows up at the top of every search:
Click on the show options and you will be offered several choices to refine or restrict your search results. My two favorites are the time based results (so I can find NEW content when I search) and the Wonder Wheel:
If you click on the Wonder Wheel, you will find a tool that recommends related searches. Notice you can click several levels deep and as you click the results change in the right column. Also notice how you can move backwards and forward through the wonder wheel. It really is quite… wonderful.
Check out this video from Google Search Engineer Adam Stepinski talks about everything you can do with Google’s Wonder Wheel, a tool in the Search Options Panel:
Also, you may want to look at the new search engine from Microsoft, Bing, which adds suggested related searches directly into the left column:
Clearly, the search engines are making it easier and easier for consumers to refine their searches. Although, Bing is showing a lot different recommendations than Google.
In the long run, this is another part of the trend that is diluting the power of the traditional top placement in organic search (by encourage consumers to refine their search)