The Microsoft Demographic Prediction Tool predicts the age and gender of your website or of a specific keyword phrase. Its insights into your audience could help you target your website more effectively. Just enter your website (and press URL button) and press Go.
Blizzardinternet.com is mostly male and in the 25-50 range. No surprises:
I tried it on a long-time client in Winter Park that specializes in vacation rentals and found a not-surprisingly female demographic and a surprisingly older demographic.
I also gave it a try on an international client – an all-inclusive resort in Playa Del Carmen, Mexico.
Based on looking at lodging industry websites with this MSN demographics tool, female and older is generally the largest audience segment and some websites might benefit catering to that audience’s needs.
These results are probably worth taking for a grain of Salt. MSN’s descriptions of the source and meaning of data is a bit sketchy. I think they look at your keywords (rankings? on your page? in your title?) then extrapolate into your market. Whatever, it is still fun to put your site into.
Trent, I’ve done a exact test on my website and I found out that 53 percent of my site’s visitors are male, while 47 percent are female. And, they’re mostly in the range from 18 to 49! It’s a very interesting tool, and I’m going to share it with my friends/colleagues.