Crazyegg.com is a nifty and inexpensive heat mapping software package that tracks where people click on your web pages and produces stunning heat map reports that will help you visualize your user behavior.
A Click Heat Map is a visual representation that shows aggregated analytics data. It is based upon where your website visitors click. The heat map reports are quite handy for post-click usability improvement. Post click analysis is when you analyze your website based strictly on what your past visitors did. This helps test and improve the “assumptions” that every webmaster uses when building a website.
Here are two examples of heat maps produced by Crazy Egg. This example shows colored dots where people click – each color represents a “referrer”… in this case, the orange would be Google:
This is a more proper example of a heat map, which shows “hotter” colors for the areas with the most clicks.
CrazyEgg starts at $9 per month and is worth a go for anyone looking for insights into their website visitor behavior.
Find our other favorite tools in our Toolbox.