CrazyEgg – Click Heat Maps to Visualize Visitor Behavior
Trent Blizzard | 15 September 2009 | 5 Reviews »
Crazyegg.com is a nifty and inexpensive heat mapping software package that tracks where people click on your web pages and produces stunning heat map reports that will help you visualize your user behavior.
A Click Heat Map is a visual representation that shows aggregated analytics data. It is based upon where your website visitors click. The heat map reports are quite handy for post-click usability improvement. Post click analysis is when you analyze your website based strictly on what your past visitors did. This helps test and improve the “assumptions” that every webmaster uses when building a website.
Here are two examples of heat maps produced by Crazy Egg. This example shows colored dots where people click – each color represents a “referrer”… in this case, the orange would be Google:
This is a more proper example of a heat map, which shows “hotter” colors for the areas with the most clicks.
CrazyEgg starts at $9 per month and is worth a go for anyone looking for insights into their website visitor behavior.
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September 17th, 2009 at 11:45 pm
Trent, I’ve tried CrazyEgg’s service before and as you’ve said, it’s a very good service tool, especially for those people who want to analyze and know more the click patterns of their websites!
September 18th, 2009 at 11:53 pm
Great tool. Just cool stuff. Cheers for sharing. never heard of it before now.
September 19th, 2009 at 3:07 am
Thanks for sharing. It’s interesting to see on your second image that users are attracted to the images.
I imagine this tool can give some great insights as to where users actually click, rather than where you think they click.
September 23rd, 2009 at 11:12 am
That is soooo cool! What an innovative application, I could see major value in this application for websites trying to improve conversions and track customers trends.
January 13th, 2010 at 1:24 pm
Wow. Now this is pretty cool software. Actually the site I am working on currently (I linked to it in my name) is a security id card site. They don’t get that many online sales from the site, but they do get a lot of calls. I think this might help me with whether people click buy or contact us.