Commission Junction (CJ) is the biggest online affliate “manager”. The company hooks up businesses that want to sell products online with website owners who want to make money from advertising. CJ also tracks the transactions and acts as the middleman in collecting and distributing the money. Not long ago, Commission Junction announced changes that will allow them to push out most of the worthless scraper sites and other websites that exist solely to profit from affiliate advertising; these sites are also know as MFA’s or Made for AdSense sites.
Apparently, CJ’s changes are a result of pressure from Google, who wants them to stop fostering spam on the web. Bad sites will not be able to display CJ ads and, if people can’t make money from bad websites, most of them will go away. Keep in mind that we are not talking about Google AdSense or YSM Publisher ads, because website owners deal directly with Google and Yahoo on those forms of advertising. This does, however, impact nearly every other affiliate advertising program. Kudos to Commission Junction for raising their sword in the war on spam!
Mary Bowling – Blizzard Internet Marketing, Inc.