If you have logged into your Facebook account in the last few days, you will notice that you are prompted to update your privacy settings. Don’t ignore the announcement; there are actions that you should take to keep your info private.

We feel like this change may be a little shady, are we being paranoid? Here are our top tips to make what you want to share public, and what you don’t want to share private:

• Skip the Facebook recommendations or “simple settings” page. By doing this, you’ll maintain your current settings instead of allowing the interface to “simplify” your profile.

• Be careful when choosing what information you’d like in the public sphere. Remember, this information will not only be available to other Facebook users, but also to anyone who can do a simple Google search.

• At minimum, keep your birth date private. There is enough information on a fully-public Profile Page to make identity theft simple for anyone willing to take the time to look at your name, address, and birth date.

• Double check your settings to make sure that they are set correctly. To do this go to settings, then privacy settings, check both your profile information and contact information.

We do like that we can now fine-tune who sees what on our pages on a post-by-post basis. This is one change that may help you with brand ownership in the search engine placement results – always a good thing!

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