Over the past few months, Blizzard Internet has offered a webinar series titled “All About Google” that presented the latest tips and tools to create a search presence for hotel,
vacation rental, resort, and hospitality websites.
Each webinar is about an hour long and packed full of search marketing strategies that can be implemented today to boost qualified traffic, encourage bookings, and increase your bottom line.
The webinars are now available on-demand and are recommended for everyone from the savvy search optimizer to the novice marketer. This series includes:
All About Google I – Google and its Many Algorithms: get started by learning the basics of Google and how it works including: vertical search, search engine optimization vs. search engine marketing, organic search, and local search.
All About Google II – Local Search: creating a local presence is essential for hospitality companies to dominate search terms for their area. In this webinar, Trent Blizzard covers the key components of Google local search, factors to improve rankings, how to get into the top 10 map listings.
All About Google III – Keyword Research: how a website ranks in Google isn’t everything, a listing must be compelling and relevant for the searcher to click. Learn why website optimization and in depth research is an important part of on-page search engine marketing, and how to create a smart strategy for optimization implementation.
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