Researching your keywords is the critical first step towards optimizing the pages of your travel destination website for keywords. Choosing the wrong keywords will handicap your efforts from the beginning. One of our favorite free website for research keywords is Digital Point Keyword Suggestion Tool.
This tool queries two different primary resources (WordTracker and Overture) and shows their results side-by-side. While there are more poweful tools available for a prices, this free research available at Digital Point is good enough for many purposes. See this sample report:
One of the more interesting questions is why is their data so different? They both use completely different data collection methods. Generally speaking, the Wordtracker data is considered more relevant… although the Overture data should not be ignored.
Another good (and free) place to get keywords is in your Google Toolbar which will show a list of useful suggestions based upon popular searches as you type in a search query (you may have to hit the down arrow after you type in your query)… sometimes you can find some great phrases for your particular travel destination to target for SEO efforts.
Trent Blizzard – Blizzard Internet Marketing, Inc.
