Comments on: Yellow Pages, Local Search and Reliability http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/ Hospitality Industry Internet Markting Blog from Blizzard Internet Marketing Fri, 21 Nov 2008 19:15:43 +0000 http://wordpress.org/?v=2.5.1 By: juliemarg http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/#comment-155558 juliemarg Sat, 10 May 2008 20:09:31 +0000 http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/#comment-155558 Yellow page publishers contact the hundreds of thousands of businesses across America every year to update their listings. They are hoping of course to sell those people something, but even non-advertisers are contacted. Google and Yahoo won't even call the businesses that they could sell advertising to -- they expect those businesses to contact them and ask please can I buy some ads. I think long term it's a bad business plan. Yellow page publishers contact the hundreds of thousands of businesses across America every year to update their listings. They are hoping of course to sell those people something, but even non-advertisers are contacted. Google and Yahoo won’t even call the businesses that they could sell advertising to — they expect those businesses to contact them and ask please can I buy some ads. I think long term it’s a bad business plan.

]]> By: Mary Bowling http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/#comment-154895 Mary Bowling Mon, 05 May 2008 14:57:52 +0000 http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/#comment-154895 <p>Hi Yellow Page Man, </p> <p>It is very frustrating to get inaccurate information online, especially if, as the business owner, you cannot correct it. </p> <p>Until the online local resources prove to be as trustworthy as the Yellow Pages, people will not give up the big yellow books. </p> <p>Thanks, Mary</p> Hi Yellow Page Man,

It is very frustrating to get inaccurate information online, especially if, as the business owner, you cannot correct it.

Until the online local resources prove to be as trustworthy as the Yellow Pages, people will not give up the big yellow books.

Thanks, Mary

]]> By: Yellow Page Man http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/#comment-154405 Yellow Page Man Fri, 02 May 2008 22:42:41 +0000 http://newsletter.blizzardinternet.com/yellow-pages-local-search-and-reliability/2008/04/18/#comment-154405 I think you raise a good question around local being held to a higher standard...I think it should be, here's why. When you lookup a business listing and the info is incorrect, you could potentially drive all the way across town to find this out...so its more of a cost then non-local search so it BETTER be correct...thoughts? I think you raise a good question around local being held to a higher standard…I think it should be, here’s why. When you lookup a business listing and the info is incorrect, you could potentially drive all the way across town to find this out…so its more of a cost then non-local search so it BETTER be correct…thoughts?

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