Word Stemming and How it Works
Jackie Binion | 12 October 2006 |
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Word stemming is the process of determining the root of a word and all it’s possible variants. For example, look at the word “driving”. Possible common variants of this stem could be driving, driver, drives, etc. Adding these suffixes to keywords in the text of your web pages may help provide more traffic to your website - it’ll increase the number of searches that include your website.
Search engines like Google are now using stemming technology. This means that Google will search not only for specified search terms, but also for words that are similar to some or all of those terms. Any variants of terms that were searched for will be highlighted in the snippet of text accompanying each result.
For best results with your website, consider word stemming when you are writing the text. You’ll be broadening the possibilities when it comes to search results and, in the end, attract more trafffic to your website. Here at Blizzard, we include this in our keyword research as well in setting up pay-per-click accounts and writing projects. For website text tips, contact your Promotion Account Manager.
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