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At Blizzard Internet Marketing, we really stress directory submissions for our lodging clients. In fact, we maintain lists of “tried-and-true” recommended directories for properties in several different niches, such as bed and breakfasts and vacation rentals.

Why are they so valuable? Submitting your property into directories builds your link popularity, which is by far one of the most important areas in helping you strengthen your internet presence in the hospitality market. Internet lodging directories usually offer a list of pertinent information and a link to your property’s website. These links are from pages specifically about lodging, so they are even more valuable to your search engine rankings than links from websites that are not on-topic.

Essentially, by submitting your hotel, motel, bed and breakfast, or vacation rental into directories, you build link reputation, which helps your site rank higher in the important search engines. Lacking incoming links is a major drawback, as link analysis is a significant part of every search engine’s ranking algorithm.

How do you get started? One of the quickest and most productive ways to build your reputation among the various search engines is to submit your travel destination website to as many directories as you and your budget can allot. This is especially imperative if your lodging website is new or has no incoming links. Good directories, such as BedandBreakfast.com, rank well for relevant lodging terms, so people find them easily. Your competitors in the hospitality industry are probably in these lodging directories, and you should be, too. Do some research. Search for your most relevant keywords and see which directories perform well in search results, and find out where your lodging competitors are listed.

While directory work is so vital, it can also be very overwhelming, tedious and time consuming. Here at Blizzard, we constantly evaluate our preferred directories in order to offer our clients in the hospitality industry the best and most reliable directories available. If you’d like us to manage your directory submissions, as well as other aspects of your internet marketing, please contact us via telephone at 888-840-5893 or via e-mail at info@blizzardinternet.com.

Stephanie Hedberg - Blizzard Internet Marketing, Inc.

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