Why Keep Paying for Sponsored Listings When Your Organic Listings are Performing Well?
Russ Cabe | 11 April 2006 |
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This is one of the questions that we in Blizzard’s Promotion Department hear most often from our marketing clients in the travel industry. There is a tendency to think that if your website is performing well in the organic listings, there is no need to continue paying for sponsored listings for those keywords. It is only natural to see this as a possible money saving strategy, but we have always found that a presence in both sponsored and organic listings has always led to the best results for our clients. That small amount of money saved on scaling back your PPC accounts generally leads to a much greater loss in earnings; a bad equation for any business. Please take a moment to read the article at www.searchengineguide.com/french/007084.html for an in-depth discussion detailing exactly what the combination of good sponsored and organic listings can mean for your destination business website.
Russ Cabe - Blizzard Internet Marketing, Inc.
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