Why Every Client Needs an ADMA

Lindy Norris | 16 October 2007 |

Design maintenance is necessary to keep your site fresh.

Blizzard Internet Marketing, Inc. introduced our Annual Design Maintenance Agreement (ADMA) just over a year ago. Some clients still have questions on what the ADMA provides and why they should purchase it. Today, I want to answer some of the many questions I hear frequently.

Q: Why do I need to purchase an ADMA?
A: In order for Blizzard’s design staff to maintain your website an ADMA is required. By purchasing an ADMA you are declaring you have chosen Blizzard to be your webmaster. Thus when you have changes to be made on your site, such as a rate change, text change, photo change, or even adding a new page, the information should be sent to Blizzard for those changes to be made.

Q: What if I don’t purchase the ADMA, will you still make a change to my website?
A: Every website needs to have a dedicated webmaster. This is someone who will make changes on your site. For Blizzard to be your webmaster, an ADMA is required. If you choose not to purchase the ADMA, then you are responsible for finding another person to be your dedicated webmaster. Blizzard will not make changes to your site unless you have purchased the ADMA.

Q: What type of work can be completed under the ADMA?
A: Website design maintenance, often called “changes” or “updates”, is defined as maintenance work intended to keep existing website content fresh and up-to-date. This would include the following:

Rate changes
Text changes
Photo changes
New pages

Q: How much time do I get with my ADMA and how long is it good for?
A: We typically sell ADMA’s in five hour increments. These five hours are good for a full 12 months from the date of purchase. The time does expire after 12 months if it is not used.

Q: I just had my site designed, why do I need an ADMA?
A: Even if your site has recently been designed you will typically find there are changes you will want and need to make. We always recommend keeping your content current, especially specials and packages pages. If you have a marketing plan with us, your Marketing Consultant will often have metatags they will want to place on the site. If your new website is a blog site, you may need ongoing support, training, and assistance from our design staff. An ADMA would be necessary for all of these things.

Q: I have a marketing plan with Blizzard and my Marketing Consultant told me I needed to purchase an ADMA in order to place the metatags on my site. Isn’t this covered in my marketing plan?
A: As I’m sure you’re aware, adding metatags to your site is very important. The metatags consist of the title tag, description, and keywords we want the search engines to rank your page for. Your marketing plan includes the time for this information to be researched and then written by your Marketing Consultant. However, to place the tags on your website this typically requires a designer’s expertise. Thus your Marketing Consultant needs to send their work to your webmaster. For Blizzard to be your webmaster, purchase of an ADMA is required.

Hopefully this has helped answer some of the questions you may have. If you have a question not covered here please feel free to leave a comment and I’ll respond as soon as I can. If you do not currently have an ADMA and are interested in purchasing one, please contact our Business Development Department via e-mail at rfp@blizzardinternet.com.