When’s the Best Time to Go Live?
Josh Green | 27 June 2006 |
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Often, clients in the hospitality industry are so excited by their new travel destination website that they want it put up as soon as possible. Unfortunately, this completely understandable reaction frequently is not the best route to pursue.
Blizzard, on the whole, prefers to “go live” with sites on either a Monday or Tuesday. The reason for this is to ensure functionality. Though most sites perform exactly how they did when you previewed them, we like to err on the side of caution. Minor differences in servers when we move the site can bring up unforseen complications.
Releasing a site early in the week gives us plenty of time to fix any issues that arise before the weekend comes. If we launch on a Thursday or Friday, or just before a holiday, and something is wrong with the site, there will not be anyone in the office to make the correction potentially causing you downtime and lost revenue. The downtime could also affect the ability for the search engines to crawl your site which means they may not come back for a while. This lack of crawling means it will take your website even longer to be added to the search engines.
We understand the excitement and desire to get your travel website up and running for the public to view. A delay of no more than five or six days means a much more stable and better performing website in the long run. With this understanding, you can more easily plan the launch of your website in conjunction with your designer and promotion manager.
Josh Green - Blizzard Internet Marketing, Inc.
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