What’s a SERP?


Kathy Barta | 6 April 2006 |

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Short for Search Engine Results Page, a SERP is the Web page that a search engine returns with the results of its search. Major search engines usually display three kinds of listings on their SERPs: listings that have been indexed by the search engine’s spider, listings that have been submitted to the search engine’s directory by a human, and listings by those who’ve paid to be listed. This is important information to be aware of when marketing your online tourism destination!

Kathy Barta - Blizzard Internet Marketing, Inc.

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One Response to “What’s a SERP?”

  1. Scott Says:

    We commend google for rewarding web usability: a critical website quality attribute. Fortunately, we are able to achieve top placement in search engine results for our clients purely through usability efforts. Try a google or meta search ( http://metacrawler.com ) for “usability dunedin”

    Scott, CEO
    infoDesign.co.nz

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