Saw a great post today from Andy Beal over at Marketing Pilgrim wherein he talks about what exactly you should be monitoring online in relation to reputation management. This post is a must read and really drives home the different avenues in which online reputation can hurt (or help) you.
A few of his most important 10 points are:
1. Your Hotel Name
2. Your Legacy Hotel Names (were you rebranded recently?)
3. Your Restaurants
4. Your Hotel Manager
I highly recommend checking out this post, thinking about it, linking to it and getting your staff to read it.