What is Viral Marketing?
Blizzard Associate | 26 April 2007 |
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According to Wikipedia, viral marketing references marketing techniques that use pre-existing social networks to foster increases in product or brand. It sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs. Brand awareness gains strength as the information self replicates, as with a computer virus or the spread of a pathological disease. These campaigns are often word-of-mouth that is delivered online. Deliberate online strategies can help an advertiser to reach large numbers of individuals rapidly.
Blizzard Associate - Blizzard Internet Marketing, Inc.
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