What is Path Analysis?
Jackie Binion | 7 February 2007 |
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Blizzard Tracker allows users to view the path a visitor takes from their website’s home page to and from any other page in the site. This provides an excellent means for evaluating the usability, relevance and appeal of various paths through a web site. If usage of a certain link is lower than expected, the link text or the placement on the page may need to be changed. If visitors tend to leave the site after landing on a certain page, perhaps the content or design of that page needs work. The main goal of path analysis is to determine what features of a website encourage the desired result.
Blizzard Associate - Blizzard Internet Marketing, Inc.
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