Optimization has a simple goal: improved search engine results. Typically, optimization means keywords are strategically placed on your travel website in places like the text, metatags, headers, title, etc. It can also involve other unseen activities like CSS, html re-coding, alt tags, hosting configuration etc. It is typically an ongoing (and even iterative) process process with evolving techniques and changing standards. Check out Search Engine Optimization at Wikipedia for more details and history.
Blizzard Associate – Blizzard Internet Marketing, Inc.