Is Your Website Ready For Spring Break?
Mary Bowling | 25 January 2008 |
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Spring break rolls around at different times in different areas of the country, which is a good thing. I can’t imagine what our popular vacation spots would look like if we all took off at the same time, the way I hear they do in France.
While nearly every hospitality business looks forward to the crazy times when hordes of spring breakers arrive at their door, not all of them take to time to get their website ready for spring break. Did you?
My checklist for seasonal pages, like spring break, Valentine’s Day, and other special events:
- Do you have pages on your site optimized for relevant spring break terms for your niche and location?
- Did you put these pages up far enough in advance so that they have a chance of ranking? I recommend 4-6 weeks, depending on how often your site is crawled.
- Did you put up a good text link from your home page to your spring break page(s)? If not, do it now. It will help those pages get crawled and indexed much more quickly.
Once you have well-optimized pages about spring break-or another special event-in your area and special spring break deals, leave them up year ’round, so they can age, gain PageRank and possibly gain links. This page about spring break skiing in Winter Park, Colorado ranks number ten for spring break vacations for family all year long, not just in the months prior to the event.
Do make certain that the information on your page is up to date, however, even if that means saying something like: Here are the Specials our guests enjoyed in 2008. Please sign up to receive our email newsletter and we’ll keep you informed about Spring Break 2009.
If you prepare your website for every important recurring seasonal event, you’ll only need to update the page information each year, instead of starting over from scratch. This means more pages and more potential rankings in the Search Engine Results Pages. In my opinion, as an SEO, that’s well worth the investment.
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