Webinar On Demand: Why is Page Rank Important?

Link Popularity and Page Rank: How They Work

With the continuous hype over Page Rank, what do you really need to know about it? Links are widely considered by SEO experts to be a top factor in search engine rankings, and links assist in determining page rank, so it’s important to know how page rank works and how it can work for you.

Over the last several weeks, Trent’s webinar series has covered what resorts, vacation rental managers, and hotels need to know about optimizing their websites to compete in aggressive online travel markets. During this short 1 hour webinar, he dives into the topic of How Page Rank Works – Learn about page rank, link popularity and to get good listings.

There are a number of aspects that go into earning Page Rank, and one of the greatest factors is quality links that are pointing to your website. Why is this?

Well, we know that Google learns about your website by looking at the whole picture, this includes what other websites are linking to it. Part of it is just common sense – if you’re website sells vacation packages in southern California, does it make sense for a website about video game development to link to your site? Of course not!

Page Rank is important, great, so now how do you get quality links? Trent goes over Page Rank essentials including:

• How to go out and get better links and listings
• How to identify a quality linking opportunity
• What sites you do want links from and what links to steer clear from
• How Page Rank is scored
• How many links do you need to increase your Page Rank
• Free links vs. paid listings

Of course Page Rank is just one factor in search engine rankings, so it’s a good idea to remember the whole picture when it comes to SEO and not hang your hat just your rank.

So watch, listen and learn what Google defines as a quality link and you will be able to craft your incoming links to improve your overall Page Rank and improve organic search engine rankings over time.

Watch The Webinar:

Get the slides to this presentation.