Webinars
Webinars On-Demand:
Decision Paralysis: Are You Overwhelming Your Visitors?
In this webinar we’ll look at ways to de-clutter your homepage and increase the likelihood of a click through to your conversion path.
Sponsored by Sceptre.
Increase Conversion Rates – Why Do I Have Lots of Visitors but Underwhelming Results?
Converting your visitors is quickly becoming more increasing your traffic for many hotels, resorts, inns and rental managers. Learn about the 10 common problems that actually drive your online visitors to your competitors.
Sponsored by Amenity Services, Inc.
Learn about some of the top tools Google makes available to businesses who want to succeed online.
Sponsored by Ascent Processing
How to Use Google Webmaster Tools for Better Google Results
Google Webmaster Tools provide important insights into how Google perceives your website. Learn how to interpret the data to get better results. Especially focused on CXO’s who want to make sure their marketing team is taking care of business.
Google Analytics 101 for Hotels, Resorts, Inns and Rental Managers
Learn the basics of Google Analytics setup, how to monitor, interpret and track your online ROI.
Sponsored by Red Sky Travel Insurance.
Google Analytics Advanced for Hotels, Resorts, Inns and Rental Managers
You will learn how to use goals, funnel tools and advanced reports for tracking actions that improve ROI.
Sponsored by FlipKey
Top Online Tools Every Hotel Marketer Should Know About
There are thousands of tools available to online marketing newbies and experts. Learn about some of the top tools to track your competitors in search engines, generate competitive market research and provide insights into your own website and its market presence.
Social Media Best Practices for Hotel Marketing: Be Involved Without Breaking the Bank
Learn more about the power of social media and how to utilize it responsibly and effectively in your marketing strategies. Learn:
- What happens if you ignore social media?
- Which social networking site is right for you?
- Tips on using Facebook and Twitter to enhance your brand
- How to find lifelong guests and company advocates
- Realistic results to expect from Facebook and Twitter
- Top mistakes companies make and how to avoid them
10 Reasons to Use WordPress to Manage Your Website
WordPress is the hottest Content Management (CMS) system on the market. Originally created as blogging software, the web design world is embracing WordPress as a platform for entire websites. Learn the top reasons why you should consider basing your next website on WordPress.
All About Google I: Google and its Many Algorithms
Spend an hour learning how Google works. The focus of this session is Vertical Search… or how Google delivers results from several important algorithms: Organic, PPC, Local, Video, News, etc..
All About Google II: Local Search
A webinar designed for hospitality marketers with a beginner to intermediate knowledge of online marketing. Focus on this session is Local search. Local search is an important part of Google that can have a significant impact on your search traffic.
All About Google III: Keyword Research
Learn how to research keywords for Google. Several top tools will be demonstrated. Strategies will be shared for finding the best keywords and organizing them for easy implementation.
All About Google IV: How to Track your Search Engine Rankings
Tracking your results in Google is a tricky thing. There are many tools to help make it easier to do. But, beware, there are many caveats as well. Learn how to track your search results (and your competitors) more effectively.
All About Google V: How to Optimize Your Website
Implementing Keyword phrases across your website is a key element for achieving search engine success. This Webinar is a follow up to Google III Keyword Research on a per-page basis for the title, H1, Description, body text and meta keyword) Learn how to implement keywords using navigation, sitemaps, URLS, anchor text and cross-site elements.
All About Google VI: Link Popularity
A website’s ranking in Google is heavily impacted by the quantity, quality and relevance of the links that point to your website. This is often called Link Popularity.
Learn how linking helps your website rank and what type of links provide the best bang for your buck.
All About Google VII: Getting Good Links
Finding good listing sites that provide high quality links at affordable prices is essential for your website’s online success. Learn research tips and tools to find good listing sites and links. Also learn some tips to more efficiently setup and track your links.
Online Marketing in 2012: Future Trends for the Hospitality Industry
Learn about future trends that will change online marketing in the next five years. Focused on the hotel, resort and vacation rental market. Topics include: email marketing, link building, the future of SEO, reputation management, web 2.0 and segmentation.
Making the Most Out of Facebook for Vacation Rental Managers
As a Vacation Rental Manager, how can you leverage Facebook to connect to your potential guests and clients searching for your product? Find out in Making the Most Out of Facebook for VRM’s presented by ResortQuest and Blizzard Internet Marketing.
Webinar Archives
Measuring Online Results: The Best Ways to Measure Your Online Progress
A seminar designed to help the CEO/CMO/CFO measure and manage their marketing.
20 Great Links for Hotels, Resorts, Inns and Rental Managers
A website’s ranking in Google is heavily impacted by the quantity, quality and relevance of the links that point to your website. Learn about 20 great websites whose links will help to increase your page rank in this always popular presentation.
Email Marketing Basics: Designing Blasts that Convert
Learn tips and techniques to simplify your email marketing design and increase your click-throughs and conversion rates. Sponsored by Mouse On House
Email Marketing Basics: Segmentation and Targeting Your Email Lists
Learn how to segment and target your email lists for better conversion rates.
Online Reputation Management for Vacation Rentals
New opportunities and risks abound as reviews grow more ubiquitous in the Vacation rental world. Learn how to start managing this area of growing importance
Link Popularity and Page Rank: How they Work
The single greatest factor in your website’s overall presence in search engines is arguably links — the quantity, quality and context of your links can make or break your Google rankings. (and Yahoo and MSN if anyone cares). Learn more about how link popularity, page rank and anchor text work.
Measuring What Matters I: How Do you Stack up Against your Online Competitors?
While monitoring a few top keywords phrases is a tempting yardstick, it doesn’t accurately measure your effectiveness against your competitors. Learn about a set of metrics that offers a more sophisticated and accurate comparison.
While monitoring a few top keywords phrases is a tempting Yardstick, it doesn’t accurately measure your websites effectiveness. Learn about a new set of metrics that will predict the future success of your website.
Choosing what to do now, what to plan for, and what NOT TO DO can provide powerful results. This presentation is very specifically designed for the lodging industry, from inns to hotels to resorts and vacation rental managers.
Learn how to prioritize: website design, website updates, PPC, Email, SEO, PR, Link Building, Blogging, TripAdvisor, Mobile, LinkedIn, Facebook and Twitter…oh my. We will not be addressing print!
Prioritization elements discussed include time vs. money, short-term vs. long-term, re-purposing content, follow the money and follow the passion.