comScore’s latest data on online video is out and, as usual, Google rules as the home to 38%, or 4,358,306,000, of the 11,476,886,000 videos viewed in March 2008.
Despite the slick offerings on networks like Fox Interactive and Disney Online, more people watch more videos on YouTube (a Google site) than anywhere else on the net. 84.8 million people watched 4.3 billion videos on YouTube in March. That’s over 50 videos per viewer on YouTube in just one month!
Some video stats you should be aware of: over 73% of the people on the net-139,576,000- in the US viewed video over the web and the average person watched a little over 7 ½ minutes of video per day. This a 13% increase over February 2008.
What does this tell us? People are watching a boatload of videos online and the number of viewers and the number of videos each person watches is growing at an astounding rate.
What does this mean? If you aren’t using web video to grab attention for your business, you are in grave danger of being left behind.
How can you get into video? For inspiration, go to YouTube, search for terms related to your business and see what other people are doing. See which ones are viewed and commented on frequently. Watch and learn. It really is that easy.