Google Bowling V7NDotcom Elursrebmem

Josh Green | 17 April 2006 |

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You may remember from a couple of months ago that Blizzard Internet is assisting a charity website in a Search Engine Optimization contest. The contest involves trying to get a website to the first position in Google for the nonsense phrase, “V7NDotcom Elursrebmem”, which had no results in Google at the beginning of the competition. The contest still has one month to run. A number of things have been learned and proven so far in the V7ndotcom Elursrebmem contest.

Currently, the website is between the fourth and fifth position of the Google search engine response pages. This may not seem good, but it is a recovery for the webpage. The webpage experienced a phenomenon that has until recently, only been a theory. This theory has been dubbed “Google Bowling“.

The basic idea is that creating links to a website too quickly can cause the site to be penalized in Google. The charity page built more links, 5,090, quicker than any other page in the contest using the nonsense phrase. This actually caused the site to drop from the first position to as low as twentieth because Google saw this as un-nautural link building.

Backlinks for v7ndotcom elursrebmem

The charity page asked its supporters to change the link text slightly to vary the link reputation. We also asked the supporters to back off slightly in their link building to allow the site to recover. These two strategies, plus a few carefully placed links from very high ranking pages like the Blizzard Website Promotion page, caused the site to move from the bottom of the second page to the fourth or fifth position in Google

Blizzard has known about Google Bowling for a while now. While it has only been a theory until now, we have been treating it as fact. This is because our research shows that the theory had a basis in fact. This contest has proven that not only does Google Bowling exist, it can be recovered from with patience and a careful strategy.

Josh Green - Blizzard Internet Marketing, Inc.