Guarantee Marketing Results with Web Analytics
“If you don’t know where your business is coming from and who your customers are, you defeat the purpose of advertising”, quoted from Irving Kass, owner of St. George Inn, St. Augustine, FL.
The competition in the hospitality industry is becoming more intense by the day and the thick competition magnifies the need for qualified marketing. Online trackers help companies rise above their competitors because of detailed customer statistics that lead to cutting edge marketing. The following points will depict how a tracker is so vital for successful internet marketing.
Why Do I Need a Tracker?
In depth website analysis…
Tracking visitor behavior on a website gives an invaluable look into the success, or lack thereof, of online marketing efforts. Tracker results often give concrete statistics that include an abundance of information regarding website visitors. This detailed information gives a significant competitive edge in individual markets.
Irving Kass uses the ROI Tracker provided by Blizzard Internet Marketing, Inc. Mr. Kass reviews his tracker data daily for detailed traffic data that helps him make decisions about his lodging business. The information relayed by his tracker enables him to see not only who is visiting his site, but also their navigational path throughout the visit. The tracker also shows which directories and websites are sending traffic to his site. Mr. Kass uses his tracker information to make specific decisions in the maintenance of St. George Inn’s website.
Know where your money is going…
As most business owners know, Marketing is expensive but well worth the cost if carried out effectively. Trackers give business managers helpful insight about which areas of their site are lacking and which are performing well. Tracker information helps managers make educated marketing decisions about every aspect of the lodging site based on accurate visitor statistics. Using traffic data provided by the tracker allows managers to cut off wasteful spending and focus efforts on proven successful strategies.
Understand your traffic…
The crucial task of converting “lookers into bookers” is better accomplished when a business owner better understands site traffic. Trackers give a microscopic view of which areas of your website are successful and which areas need more work or should be all together discarded. Stop dumping money into unsuccessful marketing campaigns and start making money from successful business decisions based on concrete data. The cost of a tracker generally pays for itself with the money saved from bad “best guess” marketing strategies. After looking into the data provided by the tracker, business owners can pursue avenues that are lucrative and produce results. Understand your traffic and your site will be more successful because you can build a site that appeals to your specific visitors.
Avoid making decisions based on guesswork…
Increase your success level by making important marketing and management decisions based on concrete statistics rather than risky guesswork. Use actual visitor data to make business decisions and learn what is the most successful avenue for your website based on the numbers recorded from individual visitors. Don’t be afraid to get rid of strategies that aren’t working.
By processing and understanding his tracker data, Mr. Kass decided to re-design St. George Inn’s website. Prior to the re-design, the site was receiving around 100 page views per day; after the redesign, the site has received around 250 page views per day on average. Mr. Kass’ tracker data initially allowed him to see various ways to improve his website and now the data shows the immediate benefits of his marketing decisions.
As Mr. Kass stated in the initial quote of this article, knowing your customers and where your business is coming from is critical for success. Blizzard Internet Marketing offers several customized tracker options, for more information visit the Blizzard Tracker website.
Jessamy Pressler – Blizzard Internet Marketing