http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/ Hospitality Industry Newsletter Blog from Blizzard Internet Marketing, Inc. Thu, 21 Aug 2008 23:13:40 +0000 http://wordpress.org/?v=2.5.1 http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/#comment-130854 Roger Gonzales Tue, 29 Jan 2008 07:39:11 +0000 http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/#comment-130854 <p>really nice blog.<br /> Internet Marketing</p> really nice blog.
Internet Marketing

]]> http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/#comment-130155 Jay, memberspeed.com Fri, 25 Jan 2008 15:33:41 +0000 http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/#comment-130155 I can see how other people's opinions sway other people towards the trend. It's like the band wagon effect, wherein many people follow the most prevailing pattern. This is why reviews are important: it plays a big role in honing other people's perceptions towards an issue, an idea, or a business. I can see how other people’s opinions sway other people towards the trend. It’s like the band wagon effect, wherein many people follow the most prevailing pattern. This is why reviews are important: it plays a big role in honing other people’s perceptions towards an issue, an idea, or a business.

]]> http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/#comment-129953 Dane Thu, 24 Jan 2008 17:25:57 +0000 http://newsletter.blizzardinternet.com/trusted-reviews-double-conversions/2008/01/24/#comment-129953 <p>This is ideal for a multivariate testing campaign. I definitely like the idea of using testimonials to improve conversions but I think you need to test each testimonial independently to see which ones are the most effective. You can also test the number of testimonials, the font face, font size, font color, testimonial placement...the breadth and depth of things you can optimize on a landing page is amazing.</p> This is ideal for a multivariate testing campaign. I definitely like the idea of using testimonials to improve conversions but I think you need to test each testimonial independently to see which ones are the most effective. You can also test the number of testimonials, the font face, font size, font color, testimonial placement…the breadth and depth of things you can optimize on a landing page is amazing.

]]>