Trent’s Introduction
Mary C. | 15 September 2004 |
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Trent’s Introduction
Results in free search engines like Google continue to require long-term effort. In many cases, our clients are creeping up each month as their promotion efforts mature. It requires much more work to move into the top 10 than to keep a top 10 position! As a reminder to clients: while it is nice to do a favorite keyword search in Google, look at your actual tracking stats when analyzing the effectiveness of your SEO. If you look at your “keyword phrase” report, you can see what phrases are actually delivering for you.
When you think about keyword phrases, don’t forget your own name — people searching for you by name are more likely to book with you. There are often online wholesalers who target their marketing efforts at YOUR name! Do some searching and see for yourself. Are there listings in the “sponsored” results that you didn’t purchase yourself?
Web marketing is multi-tiered. A healthy website typically receives traffic from free search engines, PPC search engines, lodging guides, destination guides, and niche resources. Don’t forget the high percentage that type your domain name in directly. People that type in your name directly are especially likely to book. The actual booking often occur on the visitor’s 2nd or 3rd visit — after they have “shopped” you around.
Has anyone noticed search engine results deteriorating? It seems that when I am out searching for something specific, I sometimes get lousy results. At those times I find myself clicking on sponsored results, which are typically right on target, especially in Google. Most businesses won’t buy a keyword phrase if they can’t provide the related content!
Wifi: Please, give your guest free wifi — if he or she can get it for a $2 cup of coffee at the local coffee shop, why not at your hotel?
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