Travel Writing - SES Travel Conference
Mary Bowling | 1 August 2007 |
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
Travel Writing and Content Creation Session
Rebecca Kelly of SEOmoz talked about blogs and content. She thinks comments on blog posts might be helping them to rank higher. It adds relevant content that’s frequently updated.
She also thinks validating your RSS feeds may give them some lift in the rankings. We’d like to test this out, but first we need to figure out how to validate our feeds.
In regards to blogs and travel sites, Rebecca stated that blogging requires passion and authority and most people don’t have it. She suggests that you identify bloggers who are already authorities on your topic and then pay them to write content for your blog or website. I thought this was one of the best tips of this session.
I’ve always wondered what the moz part of SEOmoz was all about, so I had to ask. Think of it in the same way you think of DMOZ and Mozilla and you’ll get the intent.
Anna Banas of Smarter Travel told us to state the benefit to the reader in your headlines. Break up the text on your pages and make it scanable. Embed links within your text using good keyword terms. Then, make sure all of the elements of your optimization support each other - title tag, description, h tags, content and links. Check out Smarter Travel - I found it to be a good source of ideas on all things travel to write about.
Analytics expert Richard Zwicky spoke of the topic from that perspective. He emphasized using keyword research to tell you what content to put on your site and optimizing for keywords that convert, not just those that bring the most traffic.
Email This Post
| 
Print This Post
