SEMRush does a monthly search in Google for the top 30 Million keywords phrases — tracking 10 million domains and all their keyword phrase rankings. Their free reports are good. Their paid reports are GREAT and start at $20 a month. Blizzard is an affiliate of SEMRush. An enthusiastic one!
I use SEMRush to see how a website stacks up to its competition in Google. The first three things I compare are:
- Overall search results from Google
- Value of search results (if bought on PPC market)
- Total number of keyword phrases represented (the longtail!)
Here is a sample taken from two Denver hotels – Magnolia Hotel and Hotel Monaco.
The next thing I do is dive in and look at the long list of keyword phrases. You must have the paid membership to really explore this. Perusing a list of keyword phrases your competitors actually rank for is eye-opening. I think this might be a good way to supplement conventional keyword research because it turns up new relevant and powerful keywords.
One of the remarkable things you find doing this is the long-tail effect… over and over. In this case, it is surprising how often the keyword phrases are pointing to interior pages of websites, not the homepage.
This tool also shows you where you ranked and the number of estimated searches done per month for that phrase. See it highlighted in yellow below, with the first column showing the ranking and the second column the monthly searches estimated for that phrase. The little graphs are traffic trends, shown by month.
SEMRush is based upon historical data — at the lower right hand corner of each page they tell you when the data was last updated. This report is nearly 2 months old. One of their weaknesses appears to be the age of their data. We hope they will keep it up-to-date.
SEMRush also shows Pay-per-click data. We are not sure of the accuracy of that and are holding off reviewing that portion of their service.
This is still a new service and we are trying to determine how reliable the data is.
The good news is it is relatively reliable… we are using it to compare two websites mostly.
If you have any thoughts towards the reliability and accuracy of their data, please share it in the comments below.