The World of Blogs

Stephanie Hedberg | 23 August 2006 |

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Blogging is the name of the game in today’s internet world. In general, the hospitality industry has been found guilty of allotting their forces to this new niche. Why? Because blogs are quickly gaining significance in the eyes of the search engines and they are making it easier for prospective clients to express thoughts, opinions, share feedback, and for owners to promote services.

Recently, there has been talk of a more “company” type blog. These types of blogs have been functioning for some of our very own clients. Blizzard Internet Marketing, Inc. has found the results of our “blogging” clients to be quite outstanding. So you may be asking yourself, “Does my property need a blog?” Below are a few questions to help you determine this:

1) Would you like better results in Google?

2) Do you have information that needs constant updating (events calendar, specials, packages, etc.)?

3) Does your property need better name recognition?

4) Do you need more content on your website?

5) Would you like to increase your returning visitors?

6) Could you use more site traffic?

7) Are you willing to make regular posts?

8) Are you worried about staying competitive?

There are some great advantages to having a business blog on your site. For one, the major search engines reward regularly updated and new information. Furthermore, most business blogs will contain lots of great links and relevant information to your site. For more information about blogs and getting one started for your property, check out http://blog.blizzardinternet.com.

Stephanie Hedberg - Blizzard Internet Marketing, Inc.