Comments on: Take Confidence in Blizzard Internet during Economic Uncertainty

By: destination paradise

destination paradise — Tue, 24 Mar 2009 03:53:20 +0000

Good post. I agree that we should not slow our advertising one bit. Don’t let the chain reaction of a slowing market take you. We do have to be strong during these times, especially emotionally. We can’t let our emotions fool us with our decisions. You guys seem like you have a good hold of what creates reliable ROI. Hats off to you.

By: Brian

Brian — Mon, 23 Mar 2009 15:09:26 +0000

@ Smith, Nicely said mate, When i heard about the global economic recession, even i got depressed, because i have invested a lot,
But Still i have learned something from this loss, and now am steady with my interest marketing business :D Thanks

By: Smith

Smith — Fri, 20 Mar 2009 18:27:12 +0000

@Monique c, I strongly agreed with your saying, Of course this is the very right time to step up the internet market, But anyway economic recession is a big loss for internet marketers also, How can we take it as advantage dude! lol :D

By: Michelle Johnson

Michelle Johnson — Mon, 09 Feb 2009 17:47:22 +0000

Panic is panic: a company has to be absolutely stable financially in order to keep their marketing costs the same or even to think of increasing them. But when you start losing clients and anticipate a significant decrease in revenues, it’s not that easy to act bold and not cut spending.

By: Promotional Items

Promotional Items — Fri, 19 Dec 2008 12:58:36 +0000

I appreciate the comment in the article by Harvard Business School professor John Quelch :

“This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

By: Monique C

Monique C — Tue, 16 Dec 2008 23:20:42 +0000

Thank you for writing such an informative post. That being said, now is the perfect time for businesses to grow online, expand their reach and customer base. Think outside of the box and use this economic recession to your advantage!

By: Jonathan

Jonathan — Sun, 30 Nov 2008 03:49:31 +0000

“The best thing you can do is spend marketing dollars where you can measure, analyze, and realize your ROI. I don’t know any other way — any cheaper way — than to use your Web site and online advertising to bridge the gap the poor economy is creating.”

Carrie Hill, SEO Team Leader, Blizzard Internet Marketing

I agree 100% – the internet is the easiest way to do this, though it should be noted that other advertising mediums can be used this way as well. For instance setting up a dedicated 800 line for a particular radio campaign would be one way of tracking results from it, or of course good old coupon clipping.

By: Carrie Lynn

Carrie Lynn — Sun, 23 Nov 2008 00:42:31 +0000

It’s always so important to plan rather than panic when the economy is hurting. I’ve seen so many of the changes that the internet has gone through, and on hand it is similar to offline, while on the other hand it changes faster and has proven far more adaptable.

By: Zimmer in Reith

Zimmer in Reith — Wed, 19 Nov 2008 06:39:08 +0000

you really had great insights about business, thanks for sharing it, I’ll try to come up with something using your helpful ideas.

By: Tony

Tony — Tue, 18 Nov 2008 12:19:42 +0000

What you say is absolutely correct but when I get out and talk to small business owners their first reaction is still to cut overheads and that starts with advertising costs. I’ve even proved to some of them that I can send them targeted traffic and they still will not pay to advertise.