Survey Results Help Shape Newsletter Redesign

Mary C. | 15 March 2005 |

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Thanks to all who participated in our recent survey. We are very pleased with the results, and agree that all of the excellent suggestions and comments will help us to shape our newsletter. First off, we are proud to launch the new design for the Blizzard Newsletter. Taking on the look of the recently re-designed BlizzardInternet.com, the e-mail version of our newsletter is streamlined for quicker viewing and easier navigation into and throughout the interior pages.

In addition to this change, due to the results of our survey, we have completed a lot of our articles in this month’s edition dedicated to a “Back to the Basics” theme. We discovered that many of you would like to have some basic internet marketing information included in the newsletter. This makes sense, after all, as all readers have different levels of knowledge in this arena. We plan to address this foundation of internet marketing and refresh your memory on familiar topics in the coming months.

To add a little levity to the newsletter, we’ve added a Blizz-Toons monthly cartoon section. Next month you’ll see another new addition - a “Tech Glossary”, a quick reference for those terms that you hear often, but may not know the meaning of, and for new terms that inadvertently get added to our Internet world.

A few topics for future articles that were generated from survey comments include:

The Benefits of Belonging to an Association
Wireless Connection for Properties
Specialty Lodging - Inns Friendly to the Environment, Pets, Christians, etc…
Pay-Per-Click Search Engines - Are they Right for You?
Hospitality Trends

Beatriz Aprigliano-Ziegler is the winner of our survey drawing, and a $50 Amazon.com gift certificate has been sent out to her. Beatriz is the owner of Fairchild House Bed and Breakfast, in New Orleans. Congratulations, Beatriz, and thanks to all for making our 1st Blizzard Newsletter Survey a success!!

Heather Austin, Blizzard Internet Marketing, Inc.