Tips & Tricks - Testing Squidoo for Travel Websites

Chris Adema | 14 December 2007 |

As the Social Media Marketing wave keeps rising, Blizzard keeps surfing it. Blog link building, online media rooms, entire blog website designs, and online brand management are just a handful of the places this wave has brought us. Recently we have, for the benefit of our clients, begun testing the popular social site, Squidoo.com.

Squidoo allows users to design a “lens” for any and all topics imaginable. A lens is basically a single webpage on which you can include video, text, links, photos, and a variety of other media. However, the real benefit to our clients is the rankings that can develop from these lenses. Think of it like a free directory listing over which the author has complete control.

Here are some examples of lenses published for three clients:
Destinations Link Hospitality
Lahaina Island Accommodations
Peak Properties

For most of the clients tested, a search for the client’s name and location most often produces their Squidoo lens in the top ten search results. This is a great brand and reputation management tool. Often their lenses appear above many directories they have PAID to be listed in!

Another great aspect of Squidoo is the ability to create a “Group.” A group is a collection of similar lenses. The “Blizzard Client Directory” group is the one we have constructed that has become a moderately powerful page in a relatively short amount of time. From this group we link to our client’s websites as well as their individual lenses. The potential traffic, ranking and SEO benefit is immense.

Squidoo is but one small piece of a GIANT internet marketing puzzle. Keeping up with trends, new ideas and techniques keeps our clients on the edge of what is being done in todays online marketplace. If you’d like to hear more about Blizzard and our offerings - contact our Business Development department or send an email to rfp@blizzardinternet.com.