Business Blogging

Blizzard Associate | 8 December 2005 |

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The article, written by Katherine Heires of MediaKat LLC and originally released in the Harvard Management Communication Letter, offers a number of good reasons for businesses to utilize the power of blogging, and includes some valuable tips for setting up just such a blog. Though this article is not aimed at hospitality industry specifically, its author makes a number of good points.

Consider these:

    * Influence the public "conversation" about your company: Make it easy for journalists to find the latest, most accurate information about new products or ventures. In the case of a crisis, a blog allows you to shape the conversation about it.
    * Enhance brand visibility and credibility: Appear higher in search engine rankings, establish expertise in industry or subject area, and personalize one’s company by giving it a human voice.
    * Achieve customer intimacy: Speak directly to consumers and have them come right back with suggestions or complaints—or kudos.

To read the full article, click here.

Another article posted recently about the business benefits of blogging can be found at SEO for Blogs.