One of our favorite in-office games is playing Which Test Won.
Every week we receive and circulate an email with a featured A/B test, you’re tasked to review the test and vote for the version you think increased conversions.
The results are more often very surprising. Some of us always vote the opposite of our gut, some vote with our guts – honestly I think the overall per-person success rate is generally 50% or less.
It’s amazing what we PERCEIVE to be the winner, and what actually does a better job of converting actual site visitors. The lesson is the same, time and time again, you wont know what works until you TEST it!
This week’s test was a pretty simple one – would a validator message on an email signup box increase signups?
Click the graphic below to go vote, then come back and let us know if you were right or wrong. We like to analyze the winners and decide where our reasoning went wrong. In theory this should make you BETTER at predicting user outcomes, although it seems like we’re not getting any better.
Just goes to show you, your site visitors are unpredictable AND your most effective focus group – use them to your advantage by setting up AB testing on your website today.
Social Poof – does it help convert? Click the Graphic below to vote: