Comments on: SMX Travel@PhoCusWright 2007 Search Expo http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/ Hospitality Industry Newsletter Blog from Blizzard Internet Marketing, Inc. Sat, 30 Aug 2008 04:48:21 +0000 http://wordpress.org/?v=2.5.1 By: wesly308 http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-153154 wesly308 Fri, 25 Apr 2008 01:58:47 +0000 http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-153154 Can someone tell me about great Caribbean vacations in the DR? Can someone tell me about great Caribbean vacations in the DR?

]]> By: John W Ellis http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-120539 John W Ellis Thu, 15 Nov 2007 16:26:50 +0000 http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-120539 Trent, Sorry I missed your session. I was occupied with my own session at the same time. Here are my <a href="http://www.johnwellis.com/notes-from-smx-travel-at-phocuswright">Notes from SMX Travel</a> -John Ellis Trent,

Sorry I missed your session. I was occupied with my own session at the same time.

Here are my Notes from SMX Travel

-John Ellis

]]> By: Bill Muller http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-119926 Bill Muller Tue, 13 Nov 2007 13:45:42 +0000 http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-119926 For those of you who missed David Feldman's presentation that included findings pertaining to the influence of various offline marketing channels on online search behavior, you can access, download and/or print yourself a complimentary copy of the iProspect search engine marketing study<a> from the iProspect website (you don't even need to complete a form). For those of you who missed David Feldman’s presentation that included findings pertaining to the influence of various offline marketing channels on online search behavior, you can access, download and/or print yourself a complimentary copy of the iProspect search engine marketing study from the iProspect website (you don’t even need to complete a form).

]]> By: Hawaii SEO http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-119810 Hawaii SEO Tue, 13 Nov 2007 02:22:19 +0000 http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-119810 Hi Trent. Leadback.com is part of the Advertising.com network that has a "Re-Targeting" service. They can do it on a cost of $2.00 per click or $2.00 per thousand impressions with a minimum buy of only $200.00. You just need a privacy statement on your website somewhere to participate. You can place the script on a PPC landing page or expose all visitors by placing the script on the home page. You can likely do something in between where you display the script based on referrer. (If referrer = Google, then display script) Something I've been wanting to try is place the script onto other niche websites like travel blogs or destination websites or whatever. The prospect sees your banner ad on the travel blog (or not) and then begins to see your banners all over the internet after they leave the site. (I might create some websites just for that specific purpose.) Also... The ads are displayed in places that already have ads. You're not increasing the number of ads that the prospect sees, just targeting the ad placements that the user is going to be exposed to anyway. The Travel ad network has something going on with this as well but I need to learn more about it. BTW - If you see me walking around the conference, please come over and say "Hi" Aloha, Dave. Hi Trent. Leadback.com is part of the Advertising.com network that has a “Re-Targeting” service. They can do it on a cost of $2.00 per click or $2.00 per thousand impressions with a minimum buy of only $200.00. You just need a privacy statement on your website somewhere to participate.

You can place the script on a PPC landing page or expose all visitors by placing the script on the home page. You can likely do something in between where you display the script based on referrer. (If referrer = Google, then display script)

Something I’ve been wanting to try is place the script onto other niche websites like travel blogs or destination websites or whatever. The prospect sees your banner ad on the travel blog (or not) and then begins to see your banners all over the internet after they leave the site. (I might create some websites just for that specific purpose.)

Also… The ads are displayed in places that already have ads. You’re not increasing the number of ads that the prospect sees, just targeting the ad placements that the user is going to be exposed to anyway.

The Travel ad network has something going on with this as well but I need to learn more about it.

BTW - If you see me walking around the conference, please come over and say “Hi”

Aloha,
Dave.

]]> By: Mary Bowling http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-119785 Mary Bowling Tue, 13 Nov 2007 00:17:28 +0000 http://newsletter.blizzardinternet.com/smx-travelphocuswright-2007-search-expo/2007/11/12/#comment-119785 Trent - don't forget to check out the people and plans for Googel Travel! Thanks. Trent - don’t forget to check out the people and plans for Googel Travel! Thanks.

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