Small Business Marketing Unleashed-A New Kind of Conference
Mary Bowling | 29 April 2008 |
Last week in Houston, a group of online marketers held the first of its kind conference, Small Business Marketing Unleashed. While most Search Marketing events provide information and sessions to appeal to a wide cross section of marketers, this one focused completely on effectively and efficiently marketing small businesses on the internet.
The emphasis was on how to balance the time and effort spent promoting your enterprise with actually running it and how one must zero in on results, not rankings, to measure success. The two day event included both informational sessions and hands on workshops.
Read Jennifer Laycock’s article Focus on Ranking Improvement, Not Domination, then check out the collection of Small Business Marketing Unleashed Videos at WebProNews to see what you missed.
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