While doing my daily “blog browse” this morning, I came across something interesting over at the Official Google blog.
Take a second to look at your hotel, travel, or hospitality website objectively. Is the on-page information buried in paragraph form, is it hard to find a specific fact or tip? Sometimes, writing a smashing intro paragraph, followed by some great bullet points, makes the page much easier for the user to read. Usability is important to retaining visitors and converting into a return on investment.
One of the big “mantras” over at Google is user-friendly content. Make sure your website provides travel and tourism information or service(s) to the visitor first, and to the search engines second. Post comments to this article with links to your travel website so we can see your usability practices at work. If you’re not sure, post it anyway and we can offer advice!