Share Online Reviews with Any Potential Guest

Jackie Binion | 12 April 2007 |

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Managing your hotel’s reputation online may have just gotten a little easier. TripAdvisor has introduced an RSS feed that enables hotels to put guest comments right on to their website. Currently, about 200 hotels have taken advantage of this new opportunity, but those numbers will change as more hoteliers realize the increasing popularity of online reviews.

Many hoteliers are spending time everyday checking the online comments at different travel review sites. Now, by adding the RSS feed from TripAdvisor, a hotel manager would be able to check their own website to view the latest comments. By using this feature, a website has the positive (and negative) feedback available for guests to review while they check out what a property offers. With the comments so readily available to staff, they can be easily managed giving them the opportunity to quickly respond to the negative.

Consumer usage of online review sites is on the rise. About three of 10 American travelers consult one of these types of websites before making a hotel reservation. Of all those people who do book online, about 30 percent have changed their plans based on a negative response found on a review site.

Online Reputation Management is important to your lodging business. Read the New York Times article for more information about online reviews, or check out Carrie Hill’s article from November about how you can manage who and where your property is online.

Jacqueline Binion - Blizzard Internet Marketing, Inc.