Don’t underestimate the use of color as a marketing tool. The color of your website can be used to entice your viewers to linger and make a connection. Make sure you set the mood that is right for your target market. Remember that your visitors will form an impression within the fist few seconds. Part of that impression comes from visual cues like color. So choose your colors carefully.
Creates a mood of: Passion, love, violence, aggression, energy, excitement, warmth, sensuality
Uses: Motivate a viewer to take action, show caution or stop
Red can: Make the viewer hungry and project objects as closer and larger
When using red in website design be very careful. The way it looks on your monitor may be very different on another monitor. Bright red can also be very irritating to viewer’s eyes.
Creates a mood of: Romance, calm, affection, gentleness
Uses: When you want to evoke caring and romantic feelings
Pink can: Appeal to a feminine or romantic side of the viewer
Creates a mood of: vibrant warmth, a bit less passionate than red, tropical, youthfulness, fire, activity
Uses: Could be used for food or nature websites
Orange can: Convey warmth, make the viewer hungry and stimulate the mind. The eye focuses on it.
Use of the color orange is best used in moderation.
Creates a mood of: Sunshine, caution, happiness, hope, light, energy, weakness, purity, understanding
Uses: Makes your website seem lighter and brighter, more spring like
Yellow can: Uplift the viewer to a state of calmness
Yellow can be irritating to the viewer’s eye. Use a pale shade of yellow to create light energy
Creates a mood of: Renewal, spring, growth, fertility, wealth, calm, envy
Uses: Websites where nature is part of your product. Project a feeling of money
Green can: Relax your viewer and create a feeling of freshness. Make objects seem farther away.
Creates a mood of: Open sky, vast oceans, intelligence, travel, freedom, trust, sadness
Uses: Mirror the tranquility of sitting under a beach umbrella. Ahhh
Blue can: Make a website more formal
Creates a mood of: Creativity, spirituality, mystery, dignity
Uses: Subdue your viewers with a pale lavender
Purple can: Be associated with royalty and wealth
Creates a mood of: Power, elegance, death, evil, anger, night, mystery
Uses: Borders or barriers can be created visually. Use black sparingly.
Black can: Make the text on your website very readable when a background color is pale or white.
Creates a mood of: Purity, cleanliness, peace, perfection
Uses: Create a feeling of airiness or lightness with open white space
White can: Make other colors seem more vivid or pop
Creates a mood of: Gloom, sadness, conservativeness, security
Uses: Create a feeling of emptiness or void
Grey can: Make the viewer uninterested
Creates a mood of: Earthiness, stability, hearth and home, tradition
Uses: Give the viewer a safe place to relate other colors
Brown can: Ground the viewer
These websites set the intended mood with color.
Computers are capable of displaying millions of colors. Website design it limited to 216 colors. Mac and PC’s both use different color pallets. Only 216 colors are common to both. These 216 colors are “web safe”. Different web browsers will display colors differently also.Is there is a website you have viewed that set a mood with color?
This tool will grab colors used in websites already on the web.
Collect colors rearrange and combine to make your own mood/color scheme for your own site.