SEO or Spam?
Mary Bowling | 6 December 2005 |
When senior Google engineer Matt Cutts addressed the hundreds of webmasters at PubCon in Las Vegas in November, he clearly stated that Google doesn’t have any trouble telling Search Engine Optimization from Spam.
Search Engine Optimization is making it as easy as possible for search engines to tell what a particular site is about; this is vital for search engines so that they can return the most accurate results for queries. Hence, search engines supply guidelines of what they look for when ranking a site, and they provide tools to communicate the information to them.
Examples of Search Engine Optimation Techniques:
Meta-title tag and description: A succinct, accurate title for your website and a sentence or two elaborating on it is placed within the code of your website. These are the search engines first clues as to what your site is about.
Google Sitemaps: This addition to the code on your site tells Google where to easily find all of the pages. With this Google service, you can also find out how well Google’s spiders can crawl your website, then correct any errors it finds.
Code Validation: Validation insures that your programming code is compliant with modern standards. This makes it easier for search engine spiders to crawl it.
Code Updating: Cascading Style Sheet formatting has become the standard for modern websites. Using this code makes it easier for the spiders to crawl a site. Generally, it also makes a website load more quickly and makes it easier for webmasters to make site-wide changes.
Linking: A website cannot thrive in a vacuum - it is part of the World Wide Web. Links show its relationship to communities on the web. Linking to and from the right neighborhoods is extremely important.
Content: Good, original content will corroborate your meta-title and description. It will also attract links from other sites within a community.
If you can implement all of these optimization measures on your site, search engines will easily be able to tell what your website is about, then return in results to those searching for what you are presenting.
- Mary Bowling, Blizzard Internet Marketing, Inc.
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