Kaizen - a Japanese business term signifying continual, incremental progess and improvement in performance and productivity.
Stickiness - the power of a website or blog to keep visitors within it’s borders and to draw visitors back to it again and again. A page’s stickiness is the opposite of it’s bounce rate.
Bounce Rate – the percentage of visitors who land on a page and then leave, without navigating further into the website.
VEO (Visitor Enhanced Optimization) – optimizing a website for the visitor, rather than for the search engines.
Mary Bowling – Blizzard Internet Marketing, Inc. 
